Wear something that means something
Three logos. One crew.
Our collections aren't trends; they're chapters of the same story. Choose the stream that feels like home - then make it yours.
Each design has its own tale to tell, but they all hold up the same sky.
Heritage - The original. Unapologetic.
The one that started it all. Full name. Full noise. The Heritage stream is raw powerlifting culture - chalk, steel, scars, and swearing. It may not be PC, but who gives a crap?
For those who know that the barbell doesn't care - because neither do we.
Foundation - Workhorse uniforms for real life.
Wear it hard and wear it often. Consistent, persistent, calm under pressure. Inclusive, grounded, undeniably strong. Shaped by the dual concepts of 'The Strength of Stillness' and 'The Stillness of Strength'.
For the days that grind you down, through to the days that change your world.
Iconic - The Knowing Nod
Presence without the chest-thumping, strength without the ego. Minimal but powerful.
Not flashy. Not loud. But once you know what's under the hood ...